- starting in Germany!
We are building a new scalable pool
system of reusable food packaging

The time to act is NOW!

91% of all customers are ready to use reusable packaging. (more)

New regulations are coming (more)

Gain competitive advantage as early adopters (more)

The NEW

reusable system is:

Suitable for all food segments

More energy efficient and environmentally friendly

Scalable beyond

German borders

 Where all participants benefit

A complex system made possible through:

Agile System

Development

Open Packaging Design Challenge

Strong pool developed to industry requirements

Rapid

Piloting

Agile learnings from easy to complex pilots

Eco & Finance Evaluation

Ecologically superior to single-use packaging

long-term

Consumer

Co-Creation

Tested by consumers

on the market

Our strong design principles

Co-creation

Only together can we design a scalable system accepted by all

Bottom up

Industry builds the system first, government regulates accordingly

Open access

We need to include all, big or small, in order to reach scale

Join the circle!

business partners

investors

associations

consumers

press

public administration

In the media

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The Upstream

Innovation Guide

Publication

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with

Marina

Schmidt

Red to Green

Podcast

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Trendradar #1

Magazine

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#jointhecircle

on social media

  • LinkedIn
  • YouTube

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